Coaching is very loosely defined in business. What this means is that really anyone can call themselves a Coach, or maybe they'll spice it up with "Executive Coach," but that anyone could be some rando off the street, or the most experienced "Executive Coach" of them all.
How do you tell which one is the right one for you?
I've read a slough of articles on the Internet, looking for some kind of consensus on what makes a spectacular business coach, but the truth is, there doesn't seem to be consensus, because it comes down to individuals. Individual coaches. Individual coachees. If we take the slough of articles, plus my own experience with teaching and being taught (I teach martial arts 1-2 times a week) I can whittle it down to these three points.
Experience/Expertise - Don't have a sculptor teach you how to be a CEO, and conversely, don't let a CEO teach you how to be a sculptor. Recognized coaching credentials or not, make sure that their experiences are relevant to your needs, and if possible get references! Different combinations of experience yield different results, so what you need might be very specific... just make sure that you feel that "click" when comparing their abilities and your specific challenges.
Compassion/Connection - A great coach will back you, not just during your successes, but also during your failures. You need someone who can work with you through the tough times, and who can motivate you, instead of just listing the ways you're a failure. That kind of support can get you back on the horse, and with close ties to your coach they can act as a confidante, and help you sort out all facets of your life, not just work.
Accountability/Responsibility - It's nice to have someone around to pat you on the back with a bunch of "attaboys," and who says "You'll get it next time!" when you didn't get it this time. That can be nice, but you want a coach who can push your limits, and who can help you to be the best you can be. Sure, you want them to say "You'll get it next time," but then you want them to say, "but you're responsible for your success, so let's work together so that next time you're ready.".
What other key attributes do you think are critical when selecting a coach, be it a life coach, or business coach? Morality? Ethics? Light vs Dark side?
-Alexander C. Cook MEng, MBA, PEng, PMP
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